How we make money, in one line

The guide and the Item 19 check are free, and the model is simple: we are Digilu, a marketing firm, and we hope to earn your marketing business when you open your franchise. We love helping startups, and we love franchising, so we only do well if you land in a healthy business worth growing. That is the whole model, and our guidance itself is never for sale.

The short version

This guide is published by Digilu, a marketing firm that helps franchise owners market and grow once they are open. We built it to help people get into a healthy franchise from the start, because a healthy business is one we can actually help. That is the whole model, and it is why our read of the disclosure stays honest.

Why we give this away

Digilu makes its money helping franchise owners market and grow. So we have every reason to want you in a franchise worth growing, not one that traps you, and we built the clearest plain-English FDD guide we could, for free and with no obligation. Helping you start strong is simply how we meet the kind of owners we hope to work with later, once you are open and ready to grow.

How that keeps us honest

Our incentive points the same way yours does: we only do well if you do. No franchisor pays us to send you anywhere or to soften what their own documents say. You cannot buy a better read. If a franchise looks risky in its own disclosure, we will tell you, because the last thing we want is to help market a business that was a bad deal from day one.

Our commitments
  • The guide and the Item 19 check are objective and the same for everyone.
  • We are not paid by any franchisor to raise, lower, or soften our read of their disclosure.
  • We never sell your information. Your FDD and details are used only to help you, and to talk with you.
  • The Item 19 check is deterministic: the same answers always show the same notes.

What we are, and are not

Digilu is a marketing firm. We are not your attorney, broker, financial advisor, accountant, or fiduciary, and reading this guide or requesting a free audit does not create any of those relationships. Our audit is an informational, plain-English read of the disclosure, not a legal review. Nothing here is investment, legal, tax, or financial advice.

Always retain your own counsel

No guide and no free audit replaces your own professionals. Before you sign anything or pay any money, read the complete FDD and retain an independent franchise attorney and accountant who answer to you alone.

Get into a healthy franchise from the start

Have a question about a disclosure or about this guide? Send us a note. No cost, and no obligation.

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